Princess Theodora von Auersperg

Dear Inner Princess,

There is no quest in the age of man that has the power to enrapture souls, inspire kindness and create love more than the quest for beauty.

The search for riches, the rise to political power, the journey to explore — none of these are matched by what people will do to find and possess beauty. Nothing is more fierce and more powerful in its grace and elegance, and at the same time, so elusive and coy. From the sublime to the ridiculous, from the earliest stories of our European ancestors to the epic tales of myth and everything in between, nothing has driven humanity to do both its worst and its best than its desire for beauty.

My beauty quest began as a child, like all little girls, dreaming that one day I would be a beautiful princess. When I discovered in my 20s that I came from a royal bloodline, I was awakened to a different vision.  I realized that royalty could not grant me anything that I could not grant myself, nor could it give me a beauty that I did not already possess. I discovered on my journey that the search for beauty is a personal one, and I believe that every woman deserves the chance to find hers.

This is why I have embarked on this adventure of creating beauty for myself and others — it is a personal expression of the oldest and most revered quest in the history of humanity. It drives everyone at one point or another in their lives, and I couldn’t dream of a more universal desire on which to base my purpose and mission, nor could I conceive of a better way to spend my life than to help guiding women in their search for beauty, balance and harmony in all aspects of their life.

It has been a lifelong dream of mine to reach out as a modern day princess — yet a woman for women – to build a legacy that will stand the test of time through elegance, grace, style and sophistication for generations to come.

Please, join me, and we will fulfill dreams together.